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Marine safety specialist, Ocean Safety has unveiled its striking new brand identity at METSTRADE 2023.

The brand refresh represents Ocean Safety’s commitment to ensuring its brand identity and perception of the brand, which in turn reflects the high quality of its extensive portfolio of innovative lifesaving equipment.

“As the experts in marine safety, we want our brand to visually reinforce our mission to provide the highest quality, most effective and innovative solutions to protecting lives at sea, as well as reflecting the durability and functionality of our products,” says Alistair Hackett, Managing Director at Ocean Safety.

“Our striking new logo will bring our portfolio together under one strong visual identity, giving our products a mark of distinction, letting people know at a glance that they’re protected by the most advanced safety equipment on the market, developed using our years of experience and expert knowledge.”

The eye-catching new logo will be rolled out across Ocean Safety’s market leading range of safety equipment, joining all its lifesaving essentials together under this one unifying identity.

A new website will also be unveiled to underpin the launch of Ocean Safety’s new brand identity and to reinforce the brand’s values and messaging, as the company enters a new chapter in its 30-year history.

For more information on Ocean Safety and its marine safety equipment and services visit